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Faculty |
 Amy Morgan, BA, CEO - Having worked with founder Dr. James Pride for over 14 years, Amy has revitalized thousands of dental practices with a results-driven commitment to win-win solutions.
Her ability to bring fun into the process of working and learning has made her a popular speaker all across the country.
Today, Amy's advanced techniques are used by dentists at every stage of their careers, helping to find the right financial strategy for the recent graduate, the established practice, all the way to a secure retirement.
Traveling across the country, Amy leads a team of Pride consultants who work one-on-one with dentists and their teams on an ongoing basis to bring cutting-edge business solutions to their practices.
Amy has spoken at the American Dental Association Annual Session, Hinman Meeting, Yankee Dental Society, Arizona Dental Society, National Dental Association and other local and state dental societies. She also writes articles about real-life obstacles that dentists face for Dental Economics.
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 Mary Lynn Wheaton, RDH, MA - Ms. Wheaton, with twenty-five years of experience in all aspects of dental practice management, serves as consultant team leader at Pride Institute. Utilizing her Masters Degree in Education, she specializes in practice development, team building, group interaction and customer service and is known for providing interactive in-office training and dynamic workshops. She has co-authored articles in Dental Economics on practice management, lectures internationally and provides entrepreneurial management skills to those practicing in the managed care environment of Sweden and Norway.
As former Assistant Professor, Department of Periodontology, University of the Pacific she has taught comprehensive patient care, instrumentation and hygiene utilization. Her current Team Strategies Course is an energetic, thought provoking, and motivational encounter for dental teams. Ms. Wheaton holds a B.S. from West Virginia University and received her M.A. in Education at the University of the Pacific. |
 Merry Greig Cosgrove, RDH, MS -
Ms. Cosgrove brings a wealth of expertise with over twenty-five years of experience in many phases of dentistry. As a senior trainer and consultant, her background is in dental hygiene, dental assisting and practice organization. A former Dental Hygiene Program Director and educator at Chabot College and the University of California, San Francisco, School of Dentistry, she is a dynamic and interactive speaker, which results in effective team training and results oriented practice development. She is best know for utilizing her "you can have fun at work attitude" along with a strong background in sales, marketing, and conflict resolution to help support positive change and continual improvement.
Currently, Ms. Cosgrove teaches practice management at the University of the Pacific School of Dentistry as well as Pride's Associates, Partnerships and Appraisals course. Ms. Cosgrove received her degree B.S., R.D.H. from the University of California, San Francisco School of Dentistry and her M.S. in Health Science from San Francisco State University. |
 Pam Haffner, M.Ed. -
Ms. Haffner has a strong background in the medical field in the arenas of education, program development, and practice management. Prior to joining Pride Institute, Ms. Haffner owned a practice management-consulting firm in Florida, which focused on specialty dental practices.
In addition to co-authoring articles that have appeared in Dental Economics, she contributes to educational newsletters, along with developing systems and communication training programs for hospitals. She brings to Pride Institute over twenty-two years of expertise in marketing, team building, systems implementation and communication. Ms. Haffner received both her B.S. and M.S. in Education from Eastern Illinois University. |
 Laurie Houghton, RDH, MBA -
Ms. Houghton has an extensive background in the dental profession, with over thirty years of experience in both periodontal and general dental offices in the areas of hygiene, dental assisting and front office management.
She is a former clinical instructor in periodontics at the University of Southern California Dental School. Along with her strong clinical and teaching background, Ms. Houghton brings a unique mixture of mediation, negotiation and conflict resolution skills to Pride Institute. She received her RDH degree from USC and her MBA in management from University of Judaism, in Southern California. |
 Leslie Silverman, DDS -
Dr. Silverman practiced general dentistry in San Francisco. While focusing on clinical dentistry, she also taught other dentists how to be effective in their clinical and professional life. In moving from the clinical to the consulting arena, Dr. Silverman draws on her many years of private practice and teaching to specialize in unique clinical issues including cosmetic dentistry, practice growth, staff management, and relationship building techniques.
After earning her D.D.S. degree from the University of Michigan, Dr. Silverman completed her general practice residency at the Denver VA hospital and an AEGD residency at the University of the Pacific, San Francisco, California. |
 Robin Guptill, BS, PMP -
Ms. Guptill is an established program management professional with extensive experience in implementation training and support of small and large business systems. With over fifteen years of experience in business management consulting as well as team and individual training, her responsibilities have included business process planning to financial, technical, and retail industries.
At Pride Institute she specializes in assisting dental practices to build self-directed, high performance dental teams. Ms. Guptill earned her B.S. degree in Business Information and Decision Systems from San Diego State University. |
 Wayne Pernell, Ph.D - brings over two decades of management, consultation and executive coaching experience to the Pride consulting and coaching team. Drawing on his background in clinical psychology, Dr. Pernell's private practice evolved to focus on leading change in organizations. He has consulted with such enterprises as Schwab, 3Com, AAA, Whole Foods Markets, and the Haight Ashbury Free Medical Clinics. Dr. Pernell has helped his client groups build communication skills, develop strategic plans, engage in business process analysis and redesign, and evolve through successful change-management strategies.
In addition to consulting, Dr. Pernell has held management level positions in operations, organization development, and human resources within such diverse fields as healthcare, travel, insurance, and retail goods delivery. With his father having been a dentist, Dr. Pernell grew up with dentistry as a constant presence in his life. He graduated from UC Davis then earned an MS in clinical psychology from San Francisco State University and a PhD in clinical psychology from Alliant University/California School of Professional Psychology in San Francisco.
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 Sharyn Weiss, MA - Ms. Weiss brings to Pride Institute and its clients over fifteen years of experience in training on a diversity of topics, including communication skills, leadership, experiential training, change, and conflict. She is a recognized speaker and workshop presenter in leadership development, simulation and mind games.
In addition to being the published author of two books about experiential training, she is a contributor to the 2001 and 2004 versions of the Training and Performance Sourcebook. At Pride Institute, she serves a dual role in assisting in curriculum development and consulting. Ms. Weiss holds a B.A. from Queens College and a M.A. degree in Training and Development from Ohio State University. |
 Callie Haynes, BA - has over thirty years of experience in dental practice management and has served as Practice Administrator, Systems Implementation Coordinator and Project Development and Management Director, as well as Clinical Treatment Coordinator.
She is in her ninth year as a Pride consultant. Her previous years of working as part of a dental team have given her credibility and effective collaboration with dental teams. She specializes in relationship building with patients and teams, customer service, and systems implementation. She holds a B.S. degree in Human Services and has completed advanced studies in coaching at Coaches Training Institute. |
 TerryLynn Tennant, DMD, a 1988 graduate of Oregon Health Sciences University, maintains a full-time general dental practice in Eugene, Oregon.
She has been affiliated with Pride Institute for 14 years, completing comprehensive management and alumni study programs and, most recently, working extensively with the Institute’s practice transitions group. Dr. Tennant has mentored associates through their advancement to partnership, and she looks forward to sharing her entrepreneurial skills and experiences with other dentists who are embarking on practice management, leadership, and business development. |
 Paul Herreras - has over 24 years
of Practice Marketing experience.
He’s been a trusted marketing
advisor to over 2,700 doctors and
has been published over 59
times.
In addition, Paul is a former
Marketing Consultant to one
of the country’s leading health
science colleges and has taught
over 375 Practice Marketing workshops
throughout North America. |
 Larry Emmott, DDS - is one of the most entertaining speakers in dentistry and he is considered the leading dental high tech authority in the country. He is a practicing general dentist in Phoenix, AZ. He will have you laughing while you are learning.
He has addressed hundreds of professional groups, has been a featured speaker at every ADA Technology Day, a consultant to many other dentists and a professional speaker to thousands of dentists throughout the country every year. He is a regular contributor to leading national magazines, he is the high tech columnist for "Dental Products Report" Magazine and makes frequent radio and television appearances. |
 Hy Smith, MBA - Director of Transition Strategies Division -- . Mr. Smith's experience spans from his former career as an airline pilot, to a writer, to the owner and president of a full-service professional practice brokerage and consulting firm specializing in the dental industry. In his years of experience in dental practice transitions, he has successfully overseen every imaginable type of purchase, sale, partnership, associateship, and space-sharing arrangement.
Mr. Smith has published numerous articles in Dental Economics and is a member of the Institute of Business Appraisers. As an associate of Pride Institute for over a decade, he has advised dentists in all critical transitions of their career, from purchasing their first practice to selling their last one. Mr. Smith is the lead trainer in Pride's tremendously successful and constantly updated seminar now in its 16th year, "Associates, Partners and Appraisals." |
 William Prescott, MBA, JD - is a partner in the law firm of Wickens, Herzer, Panza, Cook & Batista of Cleveland, Ohio. Mr. Prescott has represented dentists in a wide spectrum of areas including practice sales and acquisitions, succession planning, valuations of solo and group practices, associate buy-ins and owner buy-outs, group practice operations, business and tax planning, compensation planning, dispute resolution, crisis management, real estate, retirement planning and ERISA, employment issues, fringe benefits, and probate and estate planning.
Prior to practicing law, Mr. Prescott worked as a dental salesman, equipment specialist, and manager in the dental equipment and supply industry. He is the author of numerous articles on dentistry and the law, as well as three books: Business, Legal, and Tax Planning for the Dental Practice , PennWell Books; The Practice Acquisition Handbook and The Limited Liability Company and Other Entities for Dentistry , Randall K. Berning and Affiliates. Mr. Prescott has had a long association with Pride Institute and its founder Dr. James Pride and has provided legal counsel to Pride dentists.
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