Amy Morgan

Amy Morgan, CEO

“My passion, my inspiration comes from knowing that every day at Pride Institute - with training and coaching solutions, we truly make a difference in the lives of dentists, team members and their patients! I love what I do and I am so proud of our Pride team, who genuinely care about the process and the results!”

Since 1993, I have had the privilege of serving our dental community as part of the team at Pride Institute.  I count myself lucky to have been hired and mentored by Dr. Jim Pride as I moved up from a consultant/trainer to CEO in 1999. Since 2004, when Dr. Pride passed his legacy to me and the ownership team, it has been my goal to honor his contributions and his core values while implementing new models and methods for modern solutions for a modern world!

As a well-known consultant/trainer, I have worked diligently to enhance our time-proven management systems and strategies in order to revitalize thousands of dental practices. My goal is to make sure all who seek our advice and support become more secure, efficient, profitable and happy. I continue to enjoy “spreading the word” as a speaker throughout North America and Europe and have been featured at every major dental meeting, including the NESO, ADA, AGD, GNYDM, Yankee and CDA meetings, as well as presenting customized programs various study groups and dental companies. I also continue to publish articles columns and whitepapers in all the major dental publications.

Some of the unique books and training manuals I have created are designed to address the true issues that Doctors and team face every day in their practice with real solutions. Some examples include: Take Pride in What you Pay, How to Hire "Simply the Best", and Meetings with Pride, and the popular, Building Blox series: self-guided training tutorials.

Every day, the team here at Pride and I are here and ready to help dentists and their team achieve the success they desire and deserve.