This program, Partnering with Your General Practitioner, provides step-by-step strategies to help you and your team promote your practice with general dentists. This program is uniquely designed for periodontists, prosthodontists, endodontists and pediatric dentists.
By the end of this program you and your team will be able to:
• Identify the differences between old school marketing and the new school reality
• Expand your traditional marketing techniques to increase awareness, engagement, and commitment with your GPs and allied dental specialists
• Engage in and plan for “Thank-You” marketing activities
• Transform isolated marketing ideas into a system for growing the practice
• Create “State of the Nation” letters and surveys to communicate with your referral sources
• Understand and engage in new school marketing that includes a website, Facebook, YouTube, blogs and online reputation management
• Design an action plan of activities that will promote the practice with GPs.